Image and hype can get you only so far, people actually care about the music you produce.
if you can conquer the Internet, you can have it all
the obsession in the music industry today seems to be about “discovery” and tracking what is “trending.”
Digital film making technology has made making music videos easy, which are one of the cheapest ways of advertising our products.
Hype without talent is like school without education. You can get by for a while, but then you hit a wall.
A viral video doesn’t “make” a star. Viewers make stars out of viral videos
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Who is Lana Del Rey?
why do people believe Lana Del Rey to be more of a hype than actual talent?
"Hype, like social media, is temporary, fleeting and can change course on a dime" why do they think social media is only temporary?
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"Video Games" helped float bigger ideas about her than her music would (or could) on its own
Her ability to translate her music for the (computer) screen helped pave the way for her album's success.
"Born to Die" made its debut at No. 2 on the iTunes Album Sales Chart
Lana Del Rey's career proves that artists and labels are well aware of the power of the Web to create and sustain fame.
The music industry has always been a pioneer in hype. And today, with the rapid advancement of social media, hype is hitting new levels.
For up-and-coming artists, social media can be useful in leveraging the best deal. In a corporate environment where major labels, notorious for exploiting artists, are scared to take risks, having a large social media following can reduce the label’s risk and simultaneously work as leverage to earn a more favorable record deal for the artist.
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